Copywriting that connects
Combining storytelling and digital expertise to craft words that work for growing businesses
Writing for small businesses with big ambitions
I’m Joanne Hopkins, the Copyrighter. I create the right copy for growing businesses and I’d love to help grow yours.
Whether starting a new business or expanding an established brand, you need words to achieve your goals. While everyone can put pen to paper or type words on a page, not everyone can write to engage or to convert an audience into customers. Not everyone can use words to cut through the digital noise and connect with their target audience, nor to build loyalty and trust.
Words matter, and as a former senior journalist and digital editor, I know how to harness their power to captivate and convince customers. I’ve written for clients in sectors from millinery to sport, toys to yarn, so you can trust me to find the right words to elevate your business.
Copywriting Services
Website
Websites are your shop window. If you want visitors to go from browsing to buying, I write copy optimised for Google that connects and converts.
Ecommerce
From product descriptions, category pages and brochures to packaging and label text, I write words that charm and sell – in your tone of voice.
Increase awareness, loyalty and conversion with compelling copy sent directly to inboxes. I write newsletters, promo messages and sequences – designed to get results.
Strategy
Tap into my copywriting expertise. I can help you develop your brand voice, design an email marketing plan, brainstorm blog ideas, devise social media content and more.
Testimonials
“The copy Jo has written is just perfect for my website. I will definitely be using Jo again in the future and would highly recommend her to anyone.”
Gill Stratton
Owner of Mille Fleurs, a millinery studio in Kent
“I’ve really enjoyed my experience working with Jo to improve the content of my website. Jo has fully understood who my website is for and the style I write in. She has suggested some new pages I could add which enhance my overall story and what I’m trying to convey to my audience. I have found the experience very valuable.”
Bonnie Richards
Owner of Bluebell’s Burrow – an online toy company
“I’m happy to say I don’t see any changes that need to be made [to the copy] – I like it as it is! Thank you very much – I’m really happy with it!”
Kathy Marchant-Nel
Owner of GraphicKat, a graphic design company